White Birda logo with a flying bird above the BIRDA wordmark
GET THE APP

Sponsored Challenges

Make Your Brand Part of the Adventure with Sponsored Challenges

Birdwatching whilst out in nature is always rewarding, but there’s nothing better than shared adventures with people you care about to bring you together. Now you can team up and compete with your friends (near or far) using Private Challenges. You choose who, when and how you play.
Birda's bird watching app on the Apple App Store
Birda's birdwatching app on the Play Store
White Birda App of the Day award graphic with Apple logo, laurel wreath, five-star rating, and “App of the Day in 148 countries”
Get started today

What are Sponsored Challenges?

A Sponsored Challenge is an interactive, goal-driven activity set by a brand on Birda. Challenges motivate birders to do more of what they already love — spending time in nature — while making your brand a central part of their experience.
Create a Private Challenges
Birda+ Private Challenges
Create a Private Challenges
GET IN TOUCH

Boost Brand Recall

Unlike traditional ads, which are passive and easily forgotten, Sponsored Challenges create active, repeated engagement. According to research validated by community platforms like Strava, brands that run sponsored challenges enjoy up to 2x higher brand recall compared to traditional advertising. This is because participants repeatedly see the brand while engaging in a positive, rewarding activity where the sponsor plays a central role.
GET IN TOUCH

Building the right challenge!

Choose the challenge type, duration and audience location and you will motivate a targeted audience to engage with your brand whilst connecting with nature. Spread the word and reward birders with prizes or digital badges for extra inspiration.
Create a Private Challenges
Birda+ Private Challenges
Create a Private Challenges
GET IN TOUCH

Challenge Types

Choose the challenge type, duration and target audience to build your challenge. Set your challenge goal wisely as it directly impacts your campaign outcomes, so make sure to pick something achievable that makes sense for your audience.
GET IN TOUCH

Provide an Appropriate Reward

Great incentives are essential for achieving a high engagement rate for your challenge. Anything from products and gear to discounts or vouchers provides that bit of extra motivation to get your audience outside.
Create a Private Challenges
Birda+ Private Challenges
Create a Private Challenges