Head of Engineering

With over 30 years of birdwatching experience, John White, CEO, and Co-founder of Birda, merges his passion for nature and technology with expertise gained from companies like Coca-Cola and Deutsche Bank. With a passion for writing content that helps people connect with nature and an MBA from the University of Cape Town, he's known for his ability to simplify complex concepts. As Birda’s CEO, John’s been featured on Fox News, ABC News, and BBC Radio, as one of the leading voices in birdwatching today. With a flair for bird photography and a love for all things avian, he's not just a CEO but also a dedicated field tester for Birda. Off-duty, he enjoys swimming, running, windsurfing, skiing, and family time. Follow his adventures on Instagram, Twitter and LinkedIn for a glimpse into one of the people behind Birda's success.